Project-suave – de la cruz

may cause
too much hair
flipping.

client

Suave, Unilever

media

Campaign 360

time & space

Puerto Rico, 2019

“what a beautiful job,
congratulations!”


“a campaign that challenges
the category”

Hair products become harder to distinguish among a sea of brands, Suave needed something bold to make their products stand out. They warn women that their products were so good, that it may cause too much hair flipping.

 

“what a beautiful job,
congratulations!”


“a campaign that challenges
the category”

Hair products become harder to distinguish among a sea of brands, Suave needed something bold to make their products stand out. They warn women that their products were so good, that it may cause too much hair flipping.

 

we are de la cruz – this is what we’re doing

we are de la cruz –
this is what we’re doing

may cause
too much
hair flipping

we are de la cruz –
this is what we’re doing

may cause
too much
hair flipping

mentions

IN MAGAZINE PUERTO RICO
“Borden inspires in its new campaign.”
2019

MAGAZINE PR
“Si no fuera por ti acknowledges the ones
that make a difference in others.”
2019

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