Project-secretmenu – de la cruz

first brand to go
viral on Tik Tok
in Puerto Rico.

client

Burger King®

media

Social Media

time & space

Puerto Rico, 2020

“We hacked Google’s AR
so you didn’t have to
install any app”


"BK® fire up
Social Media.”

Our client Burger King’s menu held a secret, 6 innovative items that could only be ordered if discovered. Our team decided to hack Google’s AR technology in order to hide these items in plain sight. By following hints throughout the experience, customers had to use their cellphones to unlock every item of this delicious secret while having fun in the process!

 

“We hacked Google’s AR
so you didn’t have to
install any app”


"BK® fire up
Social Media.”

Our client Burger King’s menu held a secret, 6 innovative items that could only be ordered if discovered. Our team decided to hack Google’s AR technology in order to hide these items in plain sight. By following hints throughout the experience, customers had to use their cellphones to unlock every item of this delicious secret while having fun in the process!

 

we are de la cruz – this is what we’re doing

we are de la cruz –
this is what we’re doing

first brand to
go viral on Tik-Tok
in Puerto Rico

we are de la cruz –
this is what we’re doing

first brand to
go viral on Tik-Tok in Puerto Rico

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