Project-giving-songs – de la cruz

the day we turned social causes into YouTube top hits

client

Giving Tuesday

media

social media

time & space

Puerto Rico, 2018

“An ingenious way to reach
millions of fans of YouTube.”


"A clever way to help on
Giving Tuesday.”

On the global day of giving, we asked world renewed Puerto Rican artists to show compassion in a simple way: by giving their smash hit titles in YouTube a whole new meaning.

 

“An ingenious way to reach
millions of fans of YouTube.”


"A clever way to help on
Giving Tuesday.”

On the global day of giving, we asked world renewed Puerto Rican artists to show compassion in a simple way: by giving their smash hit titles in YouTube a whole new meaning.

 

we are de la cruz – this is what we’re doing

we are de la cruz –
this is what we’re doing

giving
visibility
through music

we are de la cruz –
this is what we’re doing

giving
visibility
through music

awards

CANNES LIONS FESTIVAL OF CREATIVITY
Silver – Entertainment for Music
2019

CLIO AWARDS
3X Gold – Social Media, Partnership
& Collaboration and Social Good,
2019

EL OJO IBEROAMÉRICA
Oro, Ojo local, Mejor idea Puerto Rico
Bronce, contenido, influencer & Celebrities
Bronce, Digital & Social, Acciones en redes sociales
Bronce, Media, Bien público y mensajes gubernamentales
Bronce, Media, Influencer
2019

EFFIE LATIN AMERICA
Effie Latin America 2019, Silver, Idea De Medios
2019

New York Festivals Advertising Awards
Silver, Social Media & Influencer: Platform: YouTube
Silver, Collaborations & Partnerships: Best Use: Celebrity/Influencer
Bronze, Social Media & Influencer: Best Use: Best Use of Influencer
Bronze, Collaborations & Partnerships: Best Use: Social
2020

YOUTUBE WORKS
THE DAVID Award
2020

WEBBY AWARDS
Honor
2020

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